From ANSA:
Producers and fans of Italian Prosecco are up in arms over plans by an Austrian company to market the sparkling white wine in a can.
The wine in a can is called Rich Prosecco and American heiress and jetsetter Paris Hilton has been hired to be the product's pitch girl.
Makers of quality Prosecco, which is produced in the northeast zones of Conegliano and Valdobbiadene, are very worried that the reputation of their wine will suffer from the marketing of an inferior product.
This should set back efforts to take Valdobbiadene upmarket by, oh, a century. Red Bull should also be worried.
