Because freedom of expression and freedom of speech are bedrock values in any true democracy. Because external forces that try to control what a Danish paper chooses to publish in Denmark are misguided. Because we all have a stake in protecting democratic freedoms.
It hasn't been populated with many companies yet, but check back. I'm going to buy a Lego set, have a nice cold Carlsberg beer ("Probably the best beer in the world."), and build a religious figure from history. Fun! Oh, wait, not fun. Very, very dangerous. This clash of cultures stuff sure takes some getting used to.